Sources tell WWD that Madonna is close to signing a deal to launch a clothing line for Macy's. The line will be done with licensees of Iconix, which owns Candie’s, Bongo, Rampage, London Fog, Rocawear, Danskin and Badgley Mischka. The great minds at Iconix are also responsible for Candie's brilliant marketing campaign, starring Britney Spears.
Whereas the Olsens launch collections with names seemingly unrelated to them ("Elizabeth and James," "Olsenboye"), Madonna's collections would be unmistakably hers. The apparel line will reportedly be called Material Girl, while she may get a bit saucier with Truth or Dare for the lingerie line, eschewing the perhaps more fitting Bedtime Story. No word on whether shoes and accessories would get clever names of their own.
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